Meet Jonas Hjoernered, a dedicated and ambitious DBA (Doctor of Business Administration) student at Swiss School of Business and Management Geneva. In this testimonial, we’ll delve into Jonas’s remarkable experiences, achievements, and the inspiration he provides to the SMµ÷½ÌÉçÇø community.
Why did you choose to study your DBA at SMµ÷½ÌÉçÇø Geneva?
I landed in the decision to do my DBA at SMµ÷½ÌÉçÇø Geneva after carefully comparing multiple aspects of the program and matched those with my personal goals and life situation. Honestly the decision was rather easy, SMµ÷½ÌÉçÇø is a top ranked Swiss business school and a perfect milestone in my career.
What is your dissertation topic?
My dissertation topic is business strategy on luxury products.
Could you describe any specific skills or knowledge that you gained during your time at SMµ÷½ÌÉçÇø that have been particularly valuable?
Writing a doctorate dissertation has taught me to visualize the big picture and still pay attention to small important details. That I believe is the difference between a good and a great contribution to research.
How do you see SMµ÷½ÌÉçÇø’s approach to education aligning with the future demands of the business world?
SMµ÷½ÌÉçÇø is ranked in top 70 business schools in the world. The credentials speak for themselves. I know I speak for all DBA students when I say we are all proud to be part of the SMµ÷½ÌÉçÇø family.
If you were to recommend SMµ÷½ÌÉçÇø to aspiring students looking to excel in their careers, what would be your key selling points or advice based on your own experiences?
My recommendation is don’t wait, don’t hesitate, just go for it. It’s a decision you won’t regret.


