SMµ÷½ÌÉçÇø

Exclusive Event: Cadillac Innovation Meets Business Education at SMµ÷½ÌÉçÇø Geneva

NEWS > Exclusive Event: Cadillac Innovation Meets Business Education at SMµ÷½ÌÉçÇø Geneva

On June 19th, 2025, the Swiss School of Business and Management (SMµ÷½ÌÉçÇø) is proud to host a unique event, bringing together two dynamic worlds: automotive innovation and academic excellence.

Cadillac Zurich City will offer an immersive experience where guests will have the opportunity to explore the latest advancements from Cadillac Europe GmbH, one of the most forward-thinking brands in the automotive industry. Attendees will engage directly with Cadillac’s expert team and experience first-hand the design, performance, and technology of the brand’s newest models.

This event will feature:

  • Presentation of the  latest innovations from one of the leading automotive companies. Meet Experts from the Cadillac Europe GmbH
  • A test drive of the newest Cadillac models: “Discover the World of Cadillac at  and book your Test Driveâ€
  • Presentation of the SMµ÷½ÌÉçÇø Programs.
  • A special raffle offering a 20% discount on one of SMµ÷½ÌÉçÇøâ€™s programs
  • A networking apero, bringing together business and academic professionals  at the Restaurant Côté Jardin