SMµ÷½ÌÉçÇø

Join us for an enlightening Intellectual Property (IP) Workshop on 26 April 2024, hosted jointly by SMµ÷½ÌÉçÇø Geneva and IPotencia, designed to deepen your understanding and leverage IP for business growth.

Workshop Schedule:

• Welcome Coffee & Opening Remarks: Start the day with a warm welcome from the Geneva Team, followed by an opening address by Dr. Mia Simcox and Dina Wehbe.
• From Idea to Market: Dina Wehbe will guide you through IP strategies tailored for startups, SMEs, and entrepreneurs, setting the stage for your innovation journey.
• Procedures for Filing Trademarks, Patents, and Designs in Switzerland: Matthias Kaech will cover the essentials of IP filing procedures in the Swiss context.
• Intellectual Property and Branding: A session by Dina Wehbe focusing on the critical role of IP in branding strategies.
• Hands-on Exercises & Business Pitch: The workshop will conclude with practical exercises and a business pitch segment to explore business opportunities, led by Dr. Mia Simcox and Dina Wehbe.

Key Benefits for Participants:

• Acquire a comprehensive understanding of different types of IP.
• Learn how to use IP strategically for the growth and development of your business.
• Network with peers and interact directly with IP experts and professionals in the field.

Pricing:

• Standard Ticket: 250 CHF
• Student Ticket: 75 CHF

Location: SMµ÷½ÌÉçÇø Geneva

This workshop is an essential event for students, entrepreneurs, SMEs, and anyone interested in gaining a deeper understanding of intellectual property and its application in today’s competitive business environment. Book your ticket now to secure your place at this transformative event!