听顿耻谤补迟颈辞苍 8-10 weeks听 听 听 听 听 听尝补苍驳耻补驳别 English听 听 听 听 听Skill level Medium
听尝别肠迟耻谤别蝉 23听 听 听 听 听 听 听 听 听 听 听 听 听听 听颁别谤迟颈蹿颈肠补迟别 Yes听 听 听 听 听 听 听 听贵耻濒濒 Lifetime access听
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The goal of this certificate is to explain how to focus on customer satisfaction, leverage technology and data to provide the best possible solutions for your business and customers in the digital age. Satisfied customers lead to higher profits, advocacy, loyalty and long-term relationships. Technology has significantly changed the way we live, and it has also drastically transformed the customer purchasing journey and customer relationships. That leaves us with two choices; either evolve with it and become more technically savvy or get left behind. There are plenty of tools available, like analytics or data extraction to help you understand your customers and how to engage with them.
The program additionally goes into the strategic understanding of how marketing paradigms change from classical one way communication to real time personalized communication that leverages data collected and processed using – Martech – artificial intelligence, predictive analytics and marketing automation tools.听
Effective Marketers need to be strategic about how they use massive amounts of data and information available to them. This means not only knowing how to reveal consumer behavior, but also how to identify trends and patterns to more effectively reach your target audience. Beside strategic aspects, during the course we would look at many best practices from companies like: Google, Facebook (Meta), Netflix, UBER, IBM, Coca-Cola, Zeta Global, Amazon etc.
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The Certificate in Customer Data Driven Analytics and Marketing will equip you with the skills to give your organization a competitive advantage in any industry by using data to make decisions, extract business insights and predict future trends in order to enhance customer experience by analyzing data.听
听 听 Course start: Anytime
听 听 Language: English
听 听 Duration: 8-10 weeks (depends on your pace)
听 听 Online
听 Commitment: 7 – 10 hours per week
听 听 Certificate: Awarded by SM调教社区 Geneva
听 听 Fee: 999 EUR
This Customer Driven Data Marketing and Analytics Certificate has a strong emphasis on applied learning.听
The entire approach consists of a series of hands-on chapters that are explained through various video lectures. Throughout this certificate program you will be exposed to assignments and projects that will provide you with practical skills with applicability to real jobs that employers value.
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This course will equip managers in any industry with the skills to make data-driven decisions for a competitive advantage and to enhance customer experience.听
This certificate is unique in such a way that it will not insist on any mathematical or statistical aspects of data analytics, but rather on the practical implementation of various managerial tools and techniques used in daily jobs. This aspect sets apart this course from many others where the focus is too much on the theoretical, statistical or mathematical aspects of the data science.
One of the major outcomes of this masterclass will be that you will acquire new data visualization skills that will enable you to make faster, smarter and more data-driven decisions in a fast-paced data-driven world and you will gain an understanding of customer experience.听
This certificate will bring you a diploma: “Certificate in Customer Data Driven Marketing and Analytics” that is delivered by SM调教社区 Geneva.
I chose to study at SM调教社区, because it gives me flexibility to combine online and onsite learning.
The thing I like the most is definitely the possibility to organize studying time on my own, as well as the deadlines for all the projects. The whole program is very approachable and easy to follow.
SM调教社区 truly offers high quality education. The course material allows you to apply academic theory to real-world examples from the global business world in an easy manner.
I am quite impressed with the program, most importantly the quality of the education and the professors. It has been wonderful and I would recommend the program. I also gained and increased my productivity as a manager
I chose SM调教社区 as an excellent continuation of my education and combining my professional knowledge with theory and practice of the lectures. SM调教社区 allows flexibility with my personal life and professional life as well as achieving my goals.
The goal of this certificate program is to help you understand the strategic aspect of customer experience that drives satisfaction providing real time personalized communication to customers leveraging data collected and processed using artificial intelligence. “In addition, you will learn how to develop your skills as a data-savvy manager鈥攕omeone who may not be a data science expert but understands what analytics can and cannot do, how to ask the right questions, and, most importantly, how to interpret data to make better decisions.
To that end, through this masterclass you study several basic analytics techniques, focusing on how you can apply them in practice, interpret their output, build intuition, and leverage them in decision-making.
Specifically, we will focus on听Customer Experience, Role of Data, Big Data, Data Collection, Data Analytics and Decision Making, Traditional vs Customers Data Driven Marketing, Visualizations, Data Processing and Power Query, Power BI, Database and SQL, Python etc.听
The total fee* for the certificate is: 999 EUR
*There are no other hidden costs.
There are no formal prerequisites for this certificate program.
MODULE 1 Customer Data Driven Marketing and Analytics听听
飪� Introduction to Customer Data Driven Marketing听
飪� Customer Experience
飪� Building Customers Journey Maps
飪� Customer Focus and Macro Journey Maps
飪� Role of Data
飪� Data Types and Strategy Principles
飪� Big Data
飪� Turning Data into Business Value
飪� Data Collection听
飪� Data Analytics *
飪� First Party Data Strategy听
飪� Technology-Digital Enablers
飪� Customer Data Platform听
飪� Putting Systems together for Customers Data Driven Marketing听
飪� Traditional vs. Customers Data Driven Marketing听
飪� What is Success?听
MODULE 2 Data Analytics and Decision Making听
飪� Introduction to Data Analytics and Decision Making
飪� SM调教社区 Data
飪� Visualization听
飪� Data Processing + Power Query
飪� Power BI
飪� Database and SQL
飪� Python and Data Analytics听
The course will cover each topic with several online video lectures followed each time by a practical project. After each lecture, students are strongly encouraged to practice the related topics of each lecture in corresponding lab exercises.
To pay for the certificate go HERE.
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SM调教社区 is a truly innovative and leading business and management school that aims at taking education to a new level!
We aim at providing a superior learning experience that will have a direct impact on your professional development.
With our unique programs you will strengthen your strategic听vision,听efficiency听and听leadership听to manage today鈥檚 organizations.
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